Using Google Ads to Boost Your Online Presence in Madison, WI

Google is the big dog when it comes to search engines. Everyone is constantly using Google Searches to find any and everything. We live in a society where we are constantly doing everything online. It is easy, convenient and fast. Google holds over 90% of the market share for search engines. There are more than 3.5 billion searches a day on Google. With all of those searches over 60% come from mobile devices. With all of this traffic going through Google Searches, there is no question that potential customers are out there searching for your business expertise in your local area. 

Google Advertisements provides an incredible opportunity to put yourself out there in front of all these potential customers. The value Google Advertising has for your business in the Madison, WI area or anywhere else for that matter is incredible. When it comes to Google Ads, Google has a section on top of their search results specifically designed for Google Advertisements. The only way Google gets paid from these advertisements is when people click on them, PPC (pay per click). Google gives us an incredible opportunity to be seen by anyone needing our services. 

Did you know that 90% of respondents from a survey said they were likely to click on a result from the first page of Google. People would rather change their search terms than click to go to page two of Google. Not only are people stuck on page 1 of Google, they are also way more likely to click the top results. If you are not ranking 1 on Google Searches for your relevant search terms then we have work to do. Using Google Ads will not only boost your online presence in the short term, if implemented properly, it will produce long lasting results for your organic ranking on Google searches.

How Can Google Ads in Madison, WI Help Long Term

With our SEO expertise and web designs in Madison, WI, combined with our Google Advertising knowledge, they can be used together to perfectly compliment each other. They are each powerful in their own setting, but when used together they multiple the effects each other has. Google Advertisements will have a fast and direct increase in your online presence and boost traffic to your site. Just having traffic doesn’t necessarily mean that will increase your ranking. Google tracks every click to your site as well as how long they stay on your site and many more things. Google wants satisfied customers and if someone searches for your business only to immediately leave and search for a competitor Google will take note that maybe you shouldn’t be clicked on for that search term. That is just one detail Google keeps track of, there are many more and our goal is to optimize all tools necessary to bring your business to the top results which will considerably improve not only your traffic but your sales generated.